The Brand X Group Delivers Successful Publicity Stunt for ADASport.com
Marketing agency generates buzz through viral video campaign

LOS ANGELES, CA, January 22, 2010 /24-7PressRelease/ -- The Brand X Group, a full service marketing agency in Culver City, launched its new campaign for ADASport with a publicity stunt at the Grove, a popular outdoor shopping area.

The stunt, which took place in the Apple Store, involved around 30 participants. On cue, the mass of people played the same video on almost every computer in the store and began to dance, causing a raucous. The stunt lasted only 30 seconds and has already gained considerable attention online.

"We are very pleased with the attention our stunt has generated," says Chuck McCarthy, the Account Coordinator for ADASport. "It really emphasizes the power and influence of the internet. Being able to turn a publicity stunt that lasted less than a minute with a handful of people into a viral campaign viewed by thousands really opens up a lot of opportunities for us and our clients."

The video, titled ADAsport Bad Apples, was released via YouTube on January 11, 2010, and can be viewed on their YouTube channel youtube.com/ADASportNetwork.

Press Release Contact Information:

Blake Baldwin
The Brand X Group
Brand Director
5950 West Jefferson Blvd.
Los Angeles, CA
US 90016
Voice: (323) 825-4551
Website: Visit Our Website